Information on this page is gleaned
from numerous sources. When actual companies are shown as links,
they are ones that have been used by the owner of this page, Barb
Biffle Bennett. No remuneration is accepted for posting links on this site.
Use of the companies as links does NOT constitute an endorsement of
them by SCORE.
If you find a link that is not working, please contact Barb using
the email link above.
* An Asterisk next to a resource
indicates Barb has personally used the item.
Do You Need a Web
Is Social Media in Your Future?
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You Need a Web Page?
- Yes. These days, having a web page, even for a
very small business, lends an air of professionalism. Start small
with maybe just a page that has your location, what your
specialties are, business hours, and contact info. Make it look
clean and professional and then you can always add to it later.
Do You Need to Spend a Fortune on a Web Page?
- Probably not. But be realistic. Can you run
your business AND update your web page? If you have the knowledge
and background to do that, then terrific! But if not, you'll want
to make sure the person or company you hire is a good fit for you
and your business. It will be cheaper if you can do it yourself,
but if you don't know how to build web pages, or have the
inclination to learn how to do them, then it will just be a
headache and nothing will get updated. That only hurts the
impression your business makes on the web.
Want to Do Things Yourself?
Selecting the Best Fit for a Web Hosting Service
Do NOT try to host it yourself, or use a
friend's server because you want to do them a favor.
Develop an outline of what
types of web services you think you'll need. Start small at
first. You can always add functionality later. But if you
start with something too large and have to reduce functionality,
it doesn't reflect well on your business. Stay realistic and look
at what works for you...not your cousin's business, or your
Google "Web Host Reviews". Always check 2 or 3 sets
of reviews or more. Make sure the reviewers are solid, too.
Compare the hosts they recommend. If youíre seeing the same
companies consistently in the top rankings, delve a little further
into the ones that look best for what you need.
Look for hidden fees Ė do they charge extra for
URLís; bandwidth limits; page view limits; check the ease of
uploading files/maintaining sites; getting stats; historic % of
downtimes and what their failover plans are; added features such
as secure payment options, or blogs; can you attach email accounts
so your business looks professional; how easy is it to reach their
support staff after hours or on weekends and holidays;
Find a company you can trust and then stick with them
so you are not constantly moving your site. That said, donít be
afraid to move your site if you find something that looks like a
better fit after a few years. Good web hosts are very competitive
and are constantly adding to what they offer customers. If you do go
with one company and later find one that offers more for a similar
price, talk to your company and see what they can do for you as a
top of page
Could a Social Media Presence
Work for Your Business?
Article on basic uses of Social Media to reach a target audience,
and discussion of whether or not to automate your social media.
10 Apps to Schedule Future Tweets
- TIME, TIME, TIME - make sure your time is well spent and make
sure your customers' time is well spent.
- Keep your business and personal Social Media sites
- Keep away from controversial things on your business site.
- Do your background work first.- Get your Social Media Business
Plan in place.
- How would you use Social Media to enhance your business
- Who would keep the data fresh?
- How often would your update it?
- Just because something is a popular social media app doesn't
necessarily mean it would be a good fit for all businesses.
- Start small. Limit Comments by others if you use Facebook,
Twitter or Video sites or Blogs.
- Always provide useful info.
- Use Social Media to drive customers back to your website.
click the underlined link and it will open in
a new browser window
- Going Mobile?
- Need a quick for for your web? Link to Form